How It Works

3 Simple Steps

Get actionable insights in under 30 seconds

Paste Your Store URL

Enter your Shopify store URL. The AI scans your product catalog, categories, and brand positioning to identify your core topics and audience intent.

AI Maps Your Keyword Clusters & Content Gaps

Our AI identifies 5 core keyword clusters for your niche, finds the top 10 blog topics with search demand, and maps a 3-month editorial calendar with publish dates and content types.

Download Your Content Roadmap & Start Publishing

Get a full content strategy brief including topic titles, target keywords, content type (how-to, listicle, comparison, review), word count targets, and internal linking suggestions for each article.

Featured Answer

How do I create a content strategy for my Shopify store to rank on Google?

ecomspy Content Strategy builds a full ecommerce SEO content plan for your Shopify store - keyword clusters, blog topics, product page copy opportunities, and collection page content gaps all ranked by search volume and buyer intent. It covers both traditional Google SEO and AI search (AEO/GEO) to ensure your store appears in ChatGPT and Perplexity answers. Free.

Preview

Sample Output

Here's what your report looks like. Real analysis, instant results.

ecomspy.io. Marketing Strategy Report

: Marketing Strategy

Ecommerce

Strategy

Content

SEO

6-Month Plan

Target Audience

Online shoppers 22–45 looking for quality products

Marketing Channels

Instagram & TikTok High Priority

?Post before/after content featuring your products

?Run UGC campaigns with branded hashtag

?Partner with 5–10 micro-influencers (10k–50k followers)

?Use TikTok Shop / Instagram Shopping for direct checkout

KPI to Track

Follower growth, engagement rate, click-through to store

Email Marketing High Priority

?Set up welcome series, abandoned cart, and post-purchase flows

?Send weekly newsletters with product highlights and tips

?Segment by purchase history for personalised campaigns

KPI to Track

Open rate, click rate, revenue per email

Content Pillars

Education & How-To

?Write beginner guides for your product category

?Create comparison content vs alternatives

?Produce FAQ content based on search queries

Social Proof & UGC

?Repurpose customer reviews into social posts

?Feature before/after transformations weekly

?Share behind-the-scenes product and brand content

SEO Recommendations

Technical SEO

Enable HTTPS on all pages (check for mixed content warnings)

Add structured data (Product, BreadcrumbList, Organization) on all PDPs

Ensure all product images have descriptive alt text with keywords

Submit an XML sitemap to Google Search Console

Fix any 404 pages and set up proper 301 redirects

Improve Core Web Vitals: compress images, enable lazy loading

Add canonical tags to prevent duplicate content from pagination

6-Month Marketing Plan

Month 1–2

Foundation

Set up email flows: welcome, abandoned cart, post-purchase

Launch Instagram + TikTok content calendar (3 posts/week)

Install Meta Pixel and start building retargeting audiences

Identify and contact 15 micro-influencers for gifting

Publish first 4 SEO blog posts

Month 3–4

Growth

Launch first paid ad campaign (Meta retargeting)

Start affiliate or referral programme

Run first seasonal promotion with email + social push

Review and optimise top-performing content

Month 5–6

Scale

Scale winning ad sets with increased budget

Launch loyalty programme for repeat customers

Expand to Google Shopping and YouTube ads

Test new product lines with existing audience

What You Get

Everything Included, Free

No account required. No credit card. Instant results.

5 core keyword clusters mapped to your product catalog and audience search intent
Top 10 blog topic titles with target keywords, estimated search volume, and content type
3-month editorial calendar with suggested publish dates and topic sequencing
Recommended publishing frequency benchmarked against your niche competitors
SEO brief template for each article: target keyword, secondary keywords, H2 outline, word count, and CTA
Internal linking map connecting blog content to your highest-priority product and collection pages
Content gap analysis showing topics your competitors rank for that you're missing

Plan My Content Strategy →

Content Strategy Planner

3 Simple Steps

Paste Your Store URL

AI Maps Your Keyword Clusters & Content Gaps

Download Your Content Roadmap & Start Publishing

How do I create a content strategy for my Shopify store to rank on Google?

Sample Output

Everything Included, Free

Frequently Asked Questions

Content Strategy Planner

3 Simple Steps

Paste Your Store URL

AI Maps Your Keyword Clusters & Content Gaps

Download Your Content Roadmap & Start Publishing

How do I create a content strategy for my Shopify store to rank on Google?

Sample Output

Everything Included, Free

Frequently Asked Questions

Related Tools