Free · AI-Powered · 10 Psychology Checks

Audit Your Store's Psychology

10 behavioural science checks across your pages — social proof, urgency, trust signals, scarcity, and more. AI expert analysis with evidence-bound gaps and paste-ready copy fixes.

Do shoppers trust you?
Social proof strength
Urgency & scarcity
Fear & hesitation signals

Works on any public Shopify store. Takes ~20 seconds for the full AI analysis.

Fetching store pages and running psychology checks…

Running AI expert audit… Expert persuasion analysis powered by Claude AI — ~20 seconds
Brand voice:

Expert AI analysis is temporarily unavailable. Automated psychology checks below are still complete.

Persuasion Gap
expert estimate
Expert Verdict
Ranked Persuasion Gaps
Non-obvious insight
Three Experiments to Run First
Automated psychology checks
All 10 Psychology Dimensions
What's Working
    What's Missing
      How It Works

      3 Simple Steps

      Get actionable insights in under 30 seconds

      1

      Paste Your Product Page or Store URL

      Enter a Shopify product page URL or your store homepage. The auditor scans your page content, layout signals, trust elements, and persuasion copy for all 7 psychology triggers.

      2

      AI Scores Each Trigger & Identifies Gaps

      Our AI evaluates the presence and strength of each of the 7 Cialdini-based conversion triggers, assigns a score out of 10, and flags which gaps are causing the most conversion leakage on your current store.

      3

      Get a Prioritized Fix List

      Receive a ranked action plan with specific, implementable fixes for each psychology gap - ordered by estimated conversion impact so you know exactly what to work on first.

      Featured Answer

      How do psychology principles increase Shopify store conversions?

      ecomspy Psychology Audit checks your Shopify store for 15+ consumer psychology signals proven to increase conversions - social proof, scarcity, loss aversion, authority markers, reciprocity triggers, and commitment cues. Each missing signal is explained with the underlying psychology principle and a specific implementation instruction. Ethical only - no manipulative dark patterns. Free.

      Preview

      Sample Output

      Here's what your report looks like. Real analysis, instant results.

      ecomspy.io. Psychology Audit Report
      📄 Download PDF
      54
      / 100
      C+
      Average. several high-impact principles missing
      2
      Strong
      5
      Moderate
      2
      Weak
      Top 3 Quick Wins
      Quick Win
      Friction Reduction
      Free shipping not visible. shipping cost is the #1 cart abandonment reason; mention it early
      Activation Energy & Zero-Price Effect
      Quick Win
      Loss Aversion & FOMO
      No loss-framing language. "Don't miss out" outperforms "Get X% off" because losses feel twice as painful as gains
      Prospect Theory & Regret Aversion
      Quick Win
      Social Identity
      Brand values or mission not prominent. shared values are a core reason modern consumers choose one brand over another
      Unity Principle & Mimetic Desire
      All 10 Psychology Dimensions
      Social Proof
      Bandwagon Effect & Social Validation
      N/A
      ? Judge.me detected. this signal is JS-rendered and excluded from scoring to prevent false negatives
      Scarcity & Urgency
      Loss Aversion & Scarcity Heuristic
      80/100
      Low-stock or scarcity warnings detected
      Time-limited offer or countdown timer detected
      Exclusivity or limited-edition language detected
      No live FOMO signals (X people viewing). real-time signals create urgency
      Authority & Trust
      Authority Bias & Credibility Signals
      85/100
      Trust / security badges detected
      Professional certifications or credentials detected
      Brand story or founder narrative detected. builds humanisation and trust
      Money-back guarantee or return policy is visible
      No ingredient or sourcing transparency. openness builds authority and reduces scepticism
      Price Psychology
      Anchoring, Charm Pricing & Framing
      70/100
      Price anchoring (compare-at / was price) detected. classic anchoring effect
      Charm pricing used on 44 variants (94%). left-digit effect increases perceived value
      Bundle or volume discount pricing detected. increases AOV and improves perceived value per unit
      No "% off" or "save $X" display. showing savings activates loss aversion and increases purchase intent
      No per-unit price reframing ("just $X per day"). this mental accounting trick dramatically reduces perceived cost
      Friction Reduction
      Activation Energy & Zero-Price Effect
      0/100
      Free shipping not visible. shipping cost is the #1 cart abandonment reason; mention it early
      No easy-returns messaging. returns policy reduces purchase risk perception (regret aversion)
      No risk-free messaging. directly addresses regret aversion and reduces purchase anxiety
      No BNPL option (Afterpay, Klarna, etc.). instalment options reduce sticker shock for higher-priced items
      Reciprocity & Commitment
      Reciprocity Principle & Foot-in-Door
      70/100
      Email opt-in with value offer detected. builds commitment and starts customer journey
      Loyalty or rewards programme detected. creates ongoing commitment and switching costs
      Subscribe & save or subscription option detected. endowment effect builds long-term retention
      No free gift or sample offer. reciprocity (giving first) is one of the most powerful conversion triggers
      Choice Architecture
      Hick's Law, Nudge Theory & Defaults
      65/100
      Product page has a clear, focused CTA (found 1). reduces Hick's Law paralysis
      Quick-view or sticky add-to-cart detected. reduces friction for impulse purchases
      No recommended or featured product callout. guiding shoppers to a default choice increases conversions (Default Effect)
      Loss Aversion & FOMO
      Prospect Theory & Regret Aversion
      15/100
      "You save" language detected. reinforces the gain/loss frame at point of purchase
      No loss-framing language. "Don't miss out" outperforms "Get X% off" because losses feel twice as painful as gains
      No pain-point or loss-prevention framing. framing around what customers lose without your product is highly persuasive
      No out-of-stock or waitlist signals. showing sold-out items proves popularity and triggers loss aversion
      Social Identity
      Unity Principle & Mimetic Desire
      50/100
      Community or tribe language detected. Unity Principle creates powerful in-group identity
      Customer photos or tagging prompts detected. real people using your product builds authentic trust
      Brand values or mission not prominent. shared values are a core reason modern consumers choose one brand over another
      No influencer or ambassador social proof. showing aspirational figures using your product triggers mimetic desire
      What You Get

      Everything Included, Free

      No account required. No credit card. Instant results.

      Audit My Store Psychology →
      FAQ

      Frequently Asked Questions

      Everything you need to know