Is the A/B test planner free?

Yes, completely free. No signup needed.

Does it work with any A/B testing tool?

Yes. The planner generates test hypotheses and implementation specs. You run the tests in your preferred tool - Google Optimize, VWO, Optimizely, or Shopify's built-in analytics.

Will A/B testing actually improve my conversions?

Yes - when done correctly. The planner prioritizes high-impact tests (headline, CTA, hero image, pricing display) over low-impact ones, so you get results faster.

How long should I run each A/B test?

Run each test until you reach statistical significance - typically 2-4 weeks at normal traffic volumes. Never stop a test early based on early results. The planner estimates required duration based on your traffic.

Prioritised A/B Test Roadmap

A/B Test Planner

Paste any Shopify store URL and get a full A/B testing roadmap: prioritised experiments for homepage, product pages, cart, and email with full hypotheses, variants, and success metrics.

A/B Experiments

Priority Scoring

Success Metrics

Full Hypotheses

How It Works

Paste Your Store URL

Enter your Shopify store URL. The planner audits your homepage, a collection page, and your top product page for testable elements and conversion gaps.

AI Scores & Ranks Test Hypotheses

Our AI identifies high-impact test opportunities across 8 page zones — hero, pricing, product images, trust signals, CTA, checkout, navigation, and social proof — and ranks each by revenue potential vs. dev effort.

Get Your Prioritized Test Roadmap

Download a structured A/B testing roadmap with hypothesis statements, control vs. variant descriptions, success metrics, and recommended testing tools — ready to hand to your CRO team or developer.

Featured Answer

What should I A/B test on my Shopify store to increase conversions?

EcomSpy A/B Test Planner analyzes your Shopify store and generates a prioritized testing roadmap - headline variations, CTA copy, hero image formats, pricing display, trust badge placement, and product page layout changes ranked by expected conversion impact. Each test includes a hypothesis, success metric, and estimated duration based on your traffic level. Free, no signup.

What You Get

10+ prioritized A/B test ideas ranked by revenue impact and implementation difficulty
Structured hypothesis statements in 'If we change X, then Y will improve because Z' format
Control vs. variant descriptions for each test ready to brief a developer
Recommended success metrics and minimum sample size estimates for statistical significance
Coverage across product pages, checkout flow, homepage, and navigation
Tool recommendations (Google Optimize, VWO, Optimizely, or native Shopify apps) per test type
Exportable test roadmap as a structured brief for CRO teams or agencies

Plan My A/B Tests →