Is the schema checker free?

Yes. Paste any URL and get a full schema markup audit instantly - no account needed.

Does Shopify automatically add schema to my store?

Shopify themes include basic schema (Product, BreadcrumbList) but most are incomplete or missing key fields like reviews, offers, and availability. The checker shows exactly what is present and what is missing.

Will fixing schema markup improve my Google rankings?

Schema does not directly boost rankings, but it enables rich results (star ratings, price, availability) in search. Rich results get significantly higher click-through rates - often 20-30% more clicks than plain listings.

What is the difference between JSON-LD and microdata?

JSON-LD is a script block in the page head - easy to add without touching HTML. Microdata is embedded inside HTML tags. Google prefers JSON-LD and it is the recommended format for all new implementations.

JSON-LD Validator

Schema Markup Checker

Paste any store or product page URL. We extract all JSON-LD structured data, validate it against Google's requirements, and show exactly which rich results you're eligible for.

Schema Markup

JSON-LD Validator

Rich Results

SEO Boost

Works on any page: product pages, homepages, blog posts, about pages

Fetching page and analysing structured data…

/100

Passing

Needs Work

Missing

Schemas Found

Rich Results Eligible

Schemas Detected

Schema-by-Schema Breakdown

How It Works

Paste a product page URL

Enter any product page from your store or a competitor's.

We extract all structured data

Every JSON-LD and microdata block is parsed and validated against Google's schema requirements.

See what's passing and failing

Each schema type is checked for required fields. Missing or invalid markup is flagged with exact fixes.

Featured Answer

Does my Shopify store have the right schema markup for Google rich results?

EcomSpy Schema Checker scans any Shopify store URL for missing or broken structured data. It checks Product, Review, BreadcrumbList, FAQPage, and Organization schema against Google's requirements, then shows exactly what to fix to unlock star ratings, price, and availability in search results. Stores with complete schema get 20-30% higher click-through rates. Free, no signup.

What You Get

Validation of all JSON-LD and microdata on the page
Product schema completeness check (name, price, availability, images)
Review and Rating schema presence
BreadcrumbList and Organization schema check
Rich result eligibility assessment
Exact field-level fix recommendations

Check My Schema →