AI Pricing Audit

Yes, completely free. No account needed - just paste your store URL.

Yes. The audit benchmarks your prices against similar products in the market and flags items that are priced too high (losing sales) or too low (losing margin).

Not necessarily. Research shows that prices ending in .99 or .97 often convert better, and value-anchored pricing (showing original vs sale price) can increase conversions even at higher price points.

The tool is optimized for physical ecommerce products. Digital products and services have different pricing dynamics and the benchmarks may be less relevant for those categories.

Price anchoring on Shopify is the practice of showing a higher 'compare-at' price alongside the current sale price to make the actual price feel like a bargain. Shopify's compare-at price field powers the crossed-out original price and automatic sale badge on most themes. When a product shows '$79 $49', shoppers perceive $49 as a deal even if they've never seen the product before and have no independent way to know whether $79 was ever a real selling price. Anchoring is most effective when the discount is 20-40% - too small and it's ignored, too large and it triggers skepticism about the original price's legitimacy, which can actually hurt trust rather than help conversion. A pricing audit checks whether your catalog's anchors are consistent enough to stay believable across similar products. Keep anchors honest and consistent across similar products, since shoppers who browse your full catalog will notice if some discounts look real and others look manufactured.

Psychological pricing strategies for Shopify include charm pricing (ending prices in .99 or .97 to feel lower than a round number), threshold pricing (pricing just below key mental thresholds like $50 or $100), good-better-best tiering (offering three options to make the middle feel like the smart choice), and free shipping thresholds set just above your average order value to encourage cart additions. Each strategy works by influencing how buyers perceive value rather than changing actual value, which is why they can be applied without discounting your margin at all. A pricing audit identifies which strategies your catalog is underusing and where applying them would have the highest impact, rather than applying every tactic everywhere regardless of whether it actually fits the product or price point in question. Test one change at a time where possible, since stacking several pricing tactics on the same product at once makes it hard to tell which one actually moved the needle.

Bundle opportunities in a Shopify catalog are found by analyzing product affinity - which items are frequently purchased together - and identifying complementary product relationships based on category, use case, or customer segment. Look for products that solve sequential problems (a skincare serum + moisturizer) or consumable refills for durable goods (a device + replacement parts). Shopify's order data in Analytics → Product reports surfaces frequently co-purchased SKUs, which is often a faster starting point than guessing which products logically belong together. Well-matched bundles are a reliable way to lift average order value and can be implemented via the Shopify Bundles app or variant-based bundle products without additional apps, depending on how much flexibility your store needs and whether you want bundles to appear as their own distinct product listing. Keep an eye on margin when bundling lower-priced items together, since a bundle that looks generous to the shopper but erodes your profit isn't actually a win.

Shopify prices suppress conversions when they lack context: a $120 product with no compare-at price feels expensive, while $120 marked down from $180 feels like a smart buy even though the final price is identical. Other common pricing conversion killers include prices that land just above a psychological threshold ($105 instead of $99), inconsistent discount depth across the catalog (some items 10% off, others 60%), which makes shoppers suspicious of your pricing logic altogether, and missing tier options that force a binary buy-or-leave decision instead of offering a lower-commitment alternative like a smaller size or starter bundle. A pricing audit pinpoints exactly which products have price presentation issues and what adjustment to make on each, product by product. A quick fix many stores overlook is simply reviewing pricing consistency once a quarter, since catalogs drift out of alignment as new products and sales are added over time.

Competitor pricing directly affects Shopify sales when shoppers comparison-shop - which happens on the majority of considered purchases over $30, especially for products that are easy to find on multiple sites with a quick search. If your price is higher without clear differentiation (better reviews, unique features, faster shipping), the competitor wins the sale even if your product is objectively just as good. The fix isn't always to undercut on price: adding a compare-at price to anchor perceived value, emphasizing a guarantee, or bundling extras can make a higher price feel justified. Regular competitor price monitoring - at least monthly for commodity products - ensures you're not unknowingly priced out of the consideration set without realizing it. A simple monthly spreadsheet tracking your top 10-20 products against their closest competitor equivalents is usually enough to catch meaningful price drift before it costs you meaningful sales volume.