Is the pricing audit free?

Yes, completely free. No account needed - just paste your store URL.

Does it compare my prices to competitors?

Yes. The audit benchmarks your prices against similar products in the market and flags items that are priced too high (losing sales) or too low (losing margin).

Will raising my prices hurt my conversion rate?

Not necessarily. Research shows that prices ending in .99 or .97 often convert better, and value-anchored pricing (showing original vs sale price) can increase conversions even at higher price points.

Does it work for digital or service-based products?

The tool is optimized for physical ecommerce products. Digital products and services have different pricing dynamics and the benchmarks may be less relevant for those categories.

Scans your product prices · Free · No login

Are Your Prices Costing You Sales?

We scan your entire product catalog and score 7 pricing psychology dimensions charm pricing, anchoring, discount depth, and more. Get a clear report on exactly what to fix and why it matters.

Charm pricing (.99 endings)

Was/now price anchoring

Discount depth analysis

Price range & tiering

We scan your product catalog and score 7 pricing psychology dimensions.

7 Pricing Dimensions

Pricing Issues

Areas that need attention

What's Working

Pricing strengths to maintain

How It Works

Enter Your Store URL

Paste your Shopify store URL. The audit pulls your live catalog prices and compare-at prices automatically.

AI Analyzes Your Pricing Strategy

Our engine checks for anchoring gaps, charm pricing opportunities, missing bundles, and inconsistent discount signals across your catalog.

Get Specific Pricing Fixes

Receive a report with exact price adjustment recommendations, bundle suggestions, and psychological pricing tactics ranked by revenue impact.

Featured Answer

How do I know if my Shopify store prices are too high or too low?

EcomSpy Pricing Audit benchmarks your Shopify product prices against market data and competitor stores, flagging items that are overpriced (losing conversions) or underpriced (losing margin). It also checks for psychological pricing patterns - price anchoring, charm pricing, bundle opportunities - that directly affect conversion rate. Free, no account needed.

What You Get

Price anchoring audit: which products are missing compare-at prices and by how much
Psychological price point analysis: charm pricing, round number effects, threshold effects
Bundle opportunity detection: product pairs and sets frequently bought together
Discount consistency check: sale badges, percentage displays, crossed-out pricing
Price tier distribution map: identifying gaps in your good-better-best lineup
Competitor price gap flags for top catalog categories
Prioritized revenue recommendations with estimated AOV impact

Audit My Pricing →