SEO Hub

Yes, completely free. No account required. Run as many audits as you need across different pages.

Yes. The SEO Hub analyzes any public URL - Shopify, WooCommerce, BigCommerce, or custom stores. It checks on-page SEO signals regardless of platform.

The tool identifies and prioritizes issues, but fixes require manual implementation. Each recommendation includes clear instructions so you can act without an SEO agency.

Google Search Console shows how Google sees your site after crawling. ecomspy SEO Hub audits your current page for on-page issues, keyword gaps, schema markup, and AI search optimization - before Google crawls it.

An SEO audit for a Shopify store checks every on-page and technical signal that affects how Google - and increasingly AI search engines - discover, index, and rank your pages. ecomspy's SEO Hub audits 8 signals: title tag optimization, meta description quality, structured data presence, internal linking patterns, image alt text coverage, canonical tag setup, AI search optimization signals (clear entity definitions, FAQ schema, direct-answer copy), and heading hierarchy. Each signal is scored and flagged with a plain-English fix, written so you can act on it without needing to understand the underlying technical SEO concept first. Shopify stores have predictable SEO gaps - duplicate collection/product URLs, missing schema, thin category descriptions - and the SEO Hub catches all of them in one pass, saving you from having to run a dozen separate tools to piece together the full picture of what's actually hurting your visibility.

AI search optimization (AEO - Answer Engine Optimization) is different from traditional SEO because it targets AI-generated answers in tools like ChatGPT, Google AI Overviews, and Perplexity rather than just blue-link rankings. Traditional SEO focuses on keywords and backlinks; AEO focuses on structured, direct-answer content that AI models can extract and cite without needing to crawl your whole page to find the relevant sentence. For Shopify stores, AEO means writing product and category page copy that answers specific buyer questions in the first sentence, adding FAQ schema so AI engines can parse Q&A pairs, and defining your brand as a clear entity with consistent name, address, and schema across every page. The two disciplines overlap heavily in practice - clean structure and clear writing help both - but AEO treats being quoted by an AI assistant as its own distinct goal. ecomspy's SEO Hub scores both traditional SEO signals and AEO readiness in a single audit.

Shopify stores commonly fail SEO audits because the platform's default structure creates predictable problems: duplicate URLs from collection-based product paths (/collections/x/products/y vs /products/y), auto-generated title tags that include the store name in a format Google truncates, missing meta descriptions on collection pages, no structured data beyond basic product schema, and thin or duplicate category page content. App-generated pages often lack canonical tags entirely, since the app developer has no way of knowing how you'll structure your store's navigation around their output. Shopify's pagination also creates crawl budget issues on large catalogs, spreading Google's limited attention across hundreds of near-identical paginated pages instead of your most important ones. ecomspy's SEO Hub detects all of these Shopify-specific issues and ranks them by SEO impact, so you fix the problems that actually move rankings rather than chasing generic advice written for a different platform.

Title tags and meta descriptions directly affect Shopify store rankings and click-through rates from search results. Title tags are one of Google's strongest on-page ranking signals - they should be 50-60 characters, include the primary keyword near the start, and avoid keyword stuffing or brand-name padding that wastes character space better spent describing what the page actually offers. Meta descriptions don't directly affect rankings but control whether searchers click your result over a competitor's; a benefit-focused, 120-155 character meta description with a clear action phrase consistently outperforms generic ones copied straight from the product's manufacturer listing. A surprisingly common mistake is letting Shopify auto-generate both fields from the product title, which produces generic, duplicate-sounding results across your whole catalog. ecomspy's SEO Hub checks every audited page's title and meta for length, keyword presence, and uniqueness, flagging duplicates and truncation issues that cost you both rankings and clicks.

Shopify stores should follow these internal linking best practices: link from high-traffic blog posts and collection pages to specific product pages using keyword-rich anchor text, ensure every product page is reachable within three clicks from the homepage, use breadcrumb navigation with matching BreadcrumbList schema, cross-link related products with descriptive anchor text (not 'click here'), and link from the homepage to your most important collection pages. Avoid orphan pages - products or blog posts with no internal links pointing to them, since Google's crawler relies heavily on internal links to discover and understand the relative importance of each page on your site. A simple audit trick is to check whether your newest products are linked from anywhere other than the collection they belong to; if not, they're likely under-indexed. ecomspy's SEO Hub detects internal linking gaps by analyzing your page's incoming and outgoing link structure, flagging orphaned pages and weak anchor text patterns that limit crawlability and PageRank flow.