6-Dimension Checkout Readiness Audit · Free · No Login
Is Your Checkout Losing You Sales?
70% of shoppers abandon their cart before buying. We scan your Shopify store's checkout experience trust signals, shipping clarity, payment options, and more and tell you exactly what's causing drop-off.
70%
average cart abandonment rate
6
checkout dimensions analysed
35%
revenue lift from checkout optimisation
~15s
time to get your full report
Do shoppers trust you?
Is shipping info clear?
Enough payment options?
Social proof present?
Works on any public Shopify store. takes about 15 seconds to run all 6 checks.
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Pages Analysed
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Issues Found
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Strengths
Quick Wins
Highest-impact fixes ranked by ease of implementation
0 actions
6 Checkout Dimensions
What's Working Well
Final Summary
Not sure how to act on this report?
Book a free call and our team will walk you through the fixes — or build them for you.
Paste your Shopify store URL. The audit analyzes your cart page, checkout settings, and pre-checkout trust elements automatically.
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AI Maps Your Checkout Friction Points
Our engine audits trust signals, payment options, form field count, guest checkout availability, and shipping cost transparency across your checkout flow.
3
Get a Prioritized Friction Fix Report
Receive a scored checklist of checkout issues ranked by their estimated impact on abandonment rate, with specific implementation steps for each fix.
FAQ
Frequently Asked Questions
Everything you need to know
Yes, completely free. No account or Shopify access required.
Yes. The audit analyzes the visible checkout flow elements. Shopify Plus-specific customizations are checked where they appear in the page HTML.
Yes. The average ecommerce cart abandonment rate is around 70%, per Baymard Institute's long-running research. Fixing trust signals, reducing form fields, and adding progress indicators are exactly the kind of changes that research ties to lower abandonment.
The industry average is around 70%, per Baymard Institute, which tracks this across hundreds of studies. If your store is notably above that, checkout friction is likely a contributing cause. The audit pinpoints exactly which steps are creating drop-off.
The average ecommerce checkout abandonment rate is around 70%, according to Baymard Institute's ongoing research, though it varies by category and price point. High-ticket items and stores requiring account creation before purchase tend to see higher rates, since both add extra friction right at the moment a shopper is deciding whether to commit. Baymard's research into reasons for abandonment points to unexpected costs like shipping and taxes as the single biggest factor, followed by being forced to create an account and a checkout process that feels too long. Understanding which of these friction points affects your specific store requires an audit of your checkout flow against these benchmarks, rather than assuming your abandonment rate is simply average and leaving it unaddressed indefinitely. Running the audit again after each round of fixes is the only reliable way to confirm your abandonment rate is actually trending down rather than just feeling better.
Yes - enabling guest checkout on Shopify is one of the highest-ROI checkout optimizations available. Forcing account creation before purchase is one of the most common reasons shoppers abandon checkout, per Baymard Institute's research, since it adds an extra decision and a password to remember before someone can even pay for what's already in their cart. Shopify allows you to offer accounts as optional (guests can check out, but are invited to save their details post-purchase) which recovers abandoned sessions without sacrificing account creation rates - checkout completion tends to improve measurably once that forced step is removed, and many customers will still create an account afterward once they've already had a good experience with your store. Pair this with a clear post-purchase prompt to create an account, so you still capture the long-term relationship without forcing it on someone who just wants to buy quickly.
A competitive Shopify store should offer at minimum: major credit and debit cards (Visa, Mastercard, Amex), at least one digital wallet (Shop Pay, Apple Pay, or Google Pay), and PayPal. Adding a buy-now-pay-later option (Afterpay, Klarna, or Shop Pay Installments) is particularly important for orders over $75, where BNPL availability is widely reported to meaningfully improve checkout completion among shoppers who use it, since it lowers the perceived commitment of a larger purchase by splitting it into smaller installments. Each payment method you add removes a reason for a ready-to-buy customer to abandon - the cost is near-zero, since most providers only charge a transaction fee on completed sales, and the upside in recovered checkouts is measurable within weeks. Review your payment method mix at least twice a year, since newer options like installment plans continue to gain adoption and a stale lineup can quietly cost you sales.
Hidden shipping costs - revealed only on the final checkout step - are the single most common cause of cart and checkout abandonment, cited by nearly half of shoppers who leave without buying, per Baymard Institute's research. The fix has two parts: show estimated shipping costs on the cart page before checkout begins (Shopify's native shipping calculator does this), and for stores with free shipping thresholds, display a progress bar in the cart ('Add $12 more for free shipping') that turns the cost into an incentive rather than a surprise sprung on the shopper at the last step. Stores that move from late-reveal to early shipping cost transparency consistently see fewer customers drop off at the final step, since there's no last-minute price shock to react to. Even when free shipping isn't viable storewide, simply showing the real cost earlier in the flow removes most of the frustration that drives this particular abandonment reason.
Checkout trust badges should appear in two locations for maximum impact: immediately below the 'Proceed to checkout' button on the cart page, and directly above or below the 'Pay now' button in checkout, right where a hesitant buyer is making their final decision about whether to complete the order. The most conversion-effective badges at these points are payment security icons (SSL/HTTPS, Secure Checkout), accepted payment method logos, and a concise money-back guarantee statement. Shopify's native checkout limits badge customization on Shopify Plus plans - non-Plus merchants can add trust elements to the cart page and thank-you page instead, which still covers the two moments that matter most. A checkout audit identifies exactly which trust elements are missing and where to add them within your plan's constraints. Test badge placement the same way you'd test any other checkout change, since the ideal spot can vary slightly depending on your theme's layout and checkout flow.