Find out how much revenue your pricing strategy is leaving on the table. AI expert analysis ranks your biggest pricing leaks by impact and gives you exact fixes — specific prices, compare_at values, and restructuring recommendations.
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Paste your Shopify store URL. The audit pulls your live catalog prices and compare-at prices automatically.
Our engine checks for anchoring gaps, charm pricing opportunities, missing bundles, and inconsistent discount signals across your catalog.
Receive a report with exact price adjustment recommendations, bundle suggestions, and psychological pricing tactics ranked by revenue impact.
ecomspy Pricing Audit benchmarks your Shopify product prices against market data and competitor stores, flagging items that are overpriced (losing conversions) or underpriced (losing margin). It also checks for psychological pricing patterns - price anchoring, charm pricing, bundle opportunities - that directly affect conversion rate. Free, no account needed.
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Price anchoring on Shopify is the practice of showing a higher 'compare-at' price alongside the current sale price to make the actual price feel like a bargain. Shopify's compare-at price field powers the crossed-out original price and automatic sale badge on most themes. When a product shows '$79 $49', shoppers perceive $49 as a deal even if they've never seen the product before. Anchoring is most effective when the discount is 20-40% - too small and it's ignored, too large and it triggers skepticism about the original price's legitimacy.
Psychological pricing strategies for Shopify include charm pricing (ending prices in .99 or .97 to feel lower than a round number), threshold pricing (pricing just below key mental thresholds like $50 or $100), good-better-best tiering (offering three options to make the middle feel like the smart choice), and free shipping thresholds set just above your average order value to encourage cart additions. Each strategy works by influencing how buyers perceive value rather than changing actual value. A pricing audit identifies which strategies your catalog is underusing and where applying them would have the highest impact.
Bundle opportunities in a Shopify catalog are found by analyzing product affinity - which items are frequently purchased together - and identifying complementary product relationships based on category, use case, or customer segment. Look for products that solve sequential problems (a skincare serum + moisturizer) or consumable refills for durable goods (a device + replacement parts). Shopify's order data in Analytics → Product reports surfaces frequently co-purchased SKUs. Bundles typically increase AOV by 15-30% and can be implemented via Shopify Bundles app or variant-based bundle products without additional apps.
Shopify prices suppress conversions when they lack context: a $120 product with no compare-at price feels expensive, while $120 marked down from $180 feels like a smart buy. Other common pricing conversion killers include prices that land just above a psychological threshold ($105 instead of $99), inconsistent discount depth across the catalog (some items 10% off, others 60%), and missing tier options that force a binary buy-or-leave decision. A pricing audit pinpoints exactly which products have price presentation issues and what adjustment to make on each.
Competitor pricing directly affects Shopify sales when shoppers comparison-shop - which happens on the majority of considered purchases over $30. If your price is higher without clear differentiation (better reviews, unique features, faster shipping), the competitor wins. The fix isn't always to undercut on price: adding a compare-at price to anchor perceived value, emphasizing a guarantee, or bundling extras can make a higher price feel justified. Regular competitor price monitoring - at least monthly for commodity products - ensures you're not unknowingly priced out of the consideration set.
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