70% of shoppers abandon their cart before buying. We scan your Shopify store's checkout experience trust signals, shipping clarity, payment options, and more and tell you exactly what's causing drop-off.
Works on any public Shopify store. takes about 15 seconds to run all 6 checks.
Highest-impact fixes ranked by ease of implementation
Get actionable insights in under 30 seconds
Paste your Shopify store URL. The audit analyzes your cart page, checkout settings, and pre-checkout trust elements automatically.
Our engine audits trust signals, payment options, form field count, guest checkout availability, and shipping cost transparency across your checkout flow.
Receive a scored checklist of checkout issues ranked by their estimated impact on abandonment rate, with specific implementation steps for each fix.
ecomspy Checkout Audit analyzes your Shopify checkout flow for the most common abandonment triggers - missing trust signals, too many form fields, no guest checkout, unclear shipping costs, and weak CTAs. The average Shopify cart abandonment rate is 70%. Fixing the top issues identified by the audit typically reduces abandonment by 10-20%. Free, instant analysis.
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The average ecommerce checkout abandonment rate is 70-75%, with Shopify stores typically falling in the 65-72% range depending on category and price point. High-ticket items and stores requiring account creation before purchase see rates closer to 80%. The most commonly cited reasons shoppers abandon checkout are unexpected shipping costs (48%), mandatory account creation (24%), a checkout process that felt too long (22%), and insufficient payment options (6%). Understanding which of these friction points affects your specific store requires an audit of your checkout flow against these benchmarks.
Yes - enabling guest checkout on Shopify is one of the highest-ROI checkout optimizations available. Forcing account creation before purchase is the second most common reason shoppers abandon checkout, cited by roughly 1 in 4 abandoners. Shopify allows you to offer accounts as optional (guests can check out, but are invited to save their details post-purchase) which recovers abandoned sessions without sacrificing account creation rates. Studies show enabling optional accounts increases checkout completion rates by 10-15% without reducing the number of customers who ultimately create accounts.
A competitive Shopify store should offer at minimum: major credit and debit cards (Visa, Mastercard, Amex), at least one digital wallet (Shop Pay, Apple Pay, or Google Pay), and PayPal. Adding a buy-now-pay-later option (Afterpay, Klarna, or Shop Pay Installments) is particularly important for orders over $75, where BNPL availability increases checkout completion by 20-30% in the target demographic. Each payment method you add removes a reason for a ready-to-buy customer to abandon - the cost is near-zero, the upside is measurable.
Hidden shipping costs - revealed only on the final checkout step - are the single most common cause of cart and checkout abandonment, cited by nearly half of shoppers who leave without buying. The fix has two parts: show estimated shipping costs on the cart page before checkout begins (Shopify's native shipping calculator does this), and for stores with free shipping thresholds, display a progress bar in the cart ('Add $12 more for free shipping'). Stores that move from late-reveal to early shipping cost transparency typically see 8-15% improvement in cart-to-purchase rates.
Checkout trust badges should appear in two locations for maximum impact: immediately below the 'Proceed to checkout' button on the cart page, and directly above or below the 'Pay now' button in checkout. The most conversion-effective badges at these points are payment security icons (SSL/HTTPS, Secure Checkout), accepted payment method logos, and a concise money-back guarantee statement. Shopify's native checkout limits badge customization on Shopify Plus plans - non-Plus merchants can add trust elements to the cart page and thank-you page. A checkout audit identifies exactly which trust elements are missing and where to add them within your plan's constraints.
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